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Competitive intelligence

Companies publish signals of their plans: new domains, job posts, filings and infrastructure changes. We analyze them to show where competitors are headed, using only public, passive sources.

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What you get

Benefits

01

Earlier notice of launches

A cluster of job posts in a new city. A newly registered product domain. Launches often show up in public data weeks before they are announced.

02

Technology and infrastructure

Technology and infrastructure choices say a lot about a competitor’s priorities and constraints.

03

Ethical collection

Public, passive sources only, under the SCIP code of ethics.

04

Written for the decision

Findings in plain terms for strategy and product teams.

What’s included

What We Do

  • Competitor tech stacks and infrastructure
  • Early signals of launches and expansion
  • Ongoing competitor monitoring
  • Market-entry and leadership research

How it works

How It Runs

  1. Step 1

    Questions

    We start with the decision you’re facing and what you’d need to know to make it.

  2. Step 2

    Collect

    Public, passive collection only: websites, infrastructure, filings, job posts, releases.

  3. Step 3

    Analyze

    We connect the signals and say what they likely mean, with confidence levels.

  4. Step 4

    Report or monitor

    A one-off report, or a monthly update on the competitors you care about.

Case study

Spotting a competitor's expansion early

A payments company wanted to know what two larger competitors were planning. Public signals showed one of them preparing to enter a new market months before the announcement.

Example engagement. The client is fictional and details are illustrative, to show how this work typically goes.

Client
B2B payments company, product and strategy team
Engagement
Quarterly monitoring

~4 months

of warning before the public announcement

2

competitors tracked every quarter

100%

public, passive sources

The situation

The company was planning its product roadmap and kept getting surprised by competitor launches. The strategy team wanted earlier warning, with no question about how the information was gathered.

What we did

We agreed on the questions that mattered: new products, new markets and pricing changes. Then we watched each competitor’s public footprint every quarter: new domains and subdomains, job posts, technology changes on their websites, regulatory filings and conference talks. We used public, passive sources only and followed the SCIP code of ethics throughout.

What we found

One competitor registered domains using a new country’s name, posted jobs for compliance roles in that country and applied for a payments license there. Together, the signals pointed to a market entry, which we rated moderate confidence about four months before it was announced.

What changed

The strategy team moved up its own plans for that market and prepared its sales team for the competitor’s arrival. The quarterly reports are now part of the company’s planning cycle.

Related services

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